TIMES SQUARE
Times Square, the Group's flagship property, boasts a massive 943,000 square feet of retail space, over one million square feet of top quality Grade A office space, and 700 car parking spaces in the heart of Causeway Bay. The prominent 17-level mall with a signature Open Piazza hosts an expertly-managed trade mix of 230 stores and is directly connected to the busy Causeway Bay MTR Station. Times Square has been billed as one of the most successful vertical malls across the globe.
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RETAIL
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To remain competitive and maintain market share in a weak market, Times Square has been refining its luxury tenant mix whilst enriching Gen-Z targeted aspirational brand mix to broaden customer base. It has also enhanced dining offerings to provide fresh experiences.
In addition to ongoing sales-driven programmes and promotions, Times Square launched appealing marketing campaigns to cater to the diverse interests of shoppers and drive foot traffic in 2022. These include the “Disney Stitch VS Pixar Aliens Exhibition”, which marked the first crossover exhibition of the two characters in a mall. “BE@RBRICK - FIFA WORLD CUP QATAR 2022™ OFFICIAL LICENSED PRODUCT” series were introduced as part of the World Cup celebration. Events, collaborated with celebrities, such as “Good Food Good Times! Eat. Play. Earn!” with campaign ambassador Jeffrey Ngai, and “Xmas Spa with Serrini & Botanic Union – It’s Relaxing Time” were also well received.
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Times Square remains the preferred office location for multinationals in the service and consumer goods industries.