TIMES SQUARE
Times Square, the Group's flagship property, boasts a massive 943,000 square feet of retail space, over one million square feet of top quality Grade A office space, and 700 car parking spaces in the heart of Causeway Bay. The prominent 17-level mall with a signature Open Piazza hosts an expertly-managed trade mix of 230 stores and is directly connected to the busy Causeway Bay MTR Station. Times Square has been billed as one of the most successful vertical malls across the globe.
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RETAIL
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In line with Harbour City, on top of the cash rent relief provided to tenants, Times Square has made considerable investments in sales-driven marketing initiatives. Following the favourable response of the city-wide “Rewarding Everyone” spending campaign, subsequent phases of “Happy Rewards” and theme-based promotions were introduced to attract footfall and encourage repeat purchases.
Live-stream shopping was launched to retain shoppers’ appetite at times with strict outbreak control measures. The “Instagrammable” exhibitions and extended free parking hours programme were also well received by shoppers
Constant re-tenanting exercises have been in place to enhance the competitiveness of the mall. The diversified retail and lifestyle offerings have been further enriched with the recruitment of Area 0264, AHKAH (HK debut), Bakebe, Cigar Kingdom, GeneHarbor (Island debut), Lionesse and MaskOn Gallery (HK debut). Dining experiences were beefed up by the Hong Kong debuts of Atelier Gute and 饗11 Gathering, the Island debut of Aburi-En, CAFFÉ MILANI and FU RONG, as well as the commitment of Greyhound Café, La Famille and Mrs. Fields Cookies.
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Times Square remains the preferred office location for multinationals in the service and consumer goods industries.