Plaza Hollywood, situated atop the Diamond Hill MTR station, is a well-established retail destination and lifestyle hub serving the burgeoning middle class in Kowloon East.
Following the commission of the MTR’s Tuen Ma Line in June 2021, Diamond Hill MTR Station has become a new transportation hub for East Kowloon as an interchange station for the Kwun Tong Line and Tuen Ma Line, which amplifies the geographical advantage of the mall.
Plaza Hollywood is also located at the entrance to the Tate's Cairn tunnel, a vehicular artery linking Kowloon East with the New Territories and beyond to Shenzhen, and directly linked to the Diamond Hill bus terminus.
The favourable location alongside various adjacent cultural landmarks and tourist attractions including Tang Dynasty-styled Chi Lin Nunnery and the renowned Wong Tai Sin Temple differentiate Plaza Hollywood from other malls in the region.
Plaza Hollywood is purposely-designed without towers above it to maximize planning flexibility. The 10,000-square-foot event space with a ceiling height of nearly 80 feet is among the largest retail mall atriums in Hong Kong. It has a highly efficient layout (65% of GFA is lettable), and a valuable critical mass for shoppers and retailers, with its over 290 shops and restaurants, and a cinema multiplex.
Various attractive sales-driven programmes, ranging from VIC bonus points reward to shopping promotions and cross trade promotions, were launched to generate footfall and encourage repeat visits. Plaza Hollywood also made its debut into the Metaverse with “Plaza Hollywood MetaGreen Village Adventure”, where players who have completed the missions were rewarded with shopping offers at the mall. Furthermore, an array of retail brands and new F&B and confectionary concepts have been added to the already comprehensive trade mix to elevate shoppers’ experiences.