TIMES SQUARE
Times Square, the Group's flagship property, boasts a massive 943,000 square feet of retail space, over one million square feet of top quality Grade A office space, and 700 car parking spaces in the heart of Causeway Bay. The prominent 17-level mall with a signature Open Piazza hosts an expertly-managed trade mix of 230 stores and is directly connected to the busy Causeway Bay MTR Station. Times Square has been billed as one of the most successful vertical malls across the globe.
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Valuation (2021)
RETAIL
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Occupancy (1H22)
Year-end Valuation (2021)
Retailers have been experiencing a consolidation process since the pandemic started. The soft market spells opportunities for aspirational brands appealing to millennials to establish presence at Times Square upon current prevailing dynamics. Proactive re-tenanting exercises enhance the quality and diversity of the retail and dining offerings and thus the competitiveness of the mall.
Similar to Harbour City, Times Square has been scaling up marketing efforts to attract footfall as social distancing measures began to ease. Apart from the Robotic Dinos exhibition, exciting events included various art exhibitions with pop-up stores and limited edition gift redemption upon designated spending. The ongoing “Happy Rewards” coupon redemption programme continues to be favoured by local shoppers and is effective in driving sales and repeated purchase.
OFFICE
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Occupancy (1H22)
Year-end Valuation (2021)
Times Square remains the preferred office location for multinationals in the service and consumer goods industries.